For the past few seasons, Elliott Sadler has shown that real men wear pink, even at the racetrack.

The driver of the No. 11 OneMain Financial Toyota dons pink Oakley driving shoes at each NASCAR event to showing his support for breast cancer awareness. When Sadler’s mother, Bell, was diagnosed with breast cancer in 2007, the Emporia, Va., driver became an advocate for the cause.

Along with older brother Hermie, the Sadler brothers developed the Hermie and Elliott Sadler Foundation to support breast cancer research, awareness and funding. Bell is now a survivor, and Sadler wears the pink shoes each and every week to honor her.

“I wear pink shoes every single race to honor mom, and what she has been going through and continues to go through, and for all breast cancer survivors,” said Sadler. “It’s so great that we are going to be able to continue to support this cause by auctioning off the pink shoes that I wear each week. I think everyone looks good in pink.”

Above his door of his OneMain Financial Toyota, Sadler also runs a pink ribbon to honor those affected by breast cancer.

In 2013, Sadler will continue his support for breast cancer awareness by wearing the pink shoes, and fans will have the opportunity to bid on his race-worn pink shoes throughout the season. Proceeds of the auction will go toward breast cancer research and education. For more information, stay tuned to www.sadlerfoundation.org.